Research contract holders - Management (Prof. Fuchs, Matthias - pos. 2)

Call

Rector's Decree n. 809/2025 of 06.06.2025

Call(pdf)

List of recognized language certificates(pdf)

Online application (link)

Website of the procedure (link)

Project

Sustainable Tourism and Digital TransformationUsing big data and Artificial Intelligence to monitor tourism and develop digital strategies for sustainability

Deadline for sending applications and publications

28.07.2025 at 12:00 PM (noon)

Number applications

5

Description of the research activity:

This research focuses on developing and validating Big Data-driven machine learning methods to enhance the sustainability of regional tourism. On the supply side, a monitoring system is developed by extracting data from online platforms such as Google Maps, which represent the entire regional tourism offer based on self-reported information. This enables visualisation of tourism distribution patterns on digital maps and the identification of key segments for sustainability strategies (e.g., proximity tourism, connections with culture, arts, and the creative economy, local food production). On the demand side, geo-localised online reviews are analysed using big data and business intelligence applications to monitor tourisms. Additionally, predictive modeling methods are applied to estimate tourist mobility behavior and movement patterns between destinations based on geo-tagged feedback data from online platforms.